{"id":28101,"date":"2025-03-09T08:56:32","date_gmt":"2025-03-09T07:56:32","guid":{"rendered":"https:\/\/pich.bnfix.com\/?p=28101"},"modified":"2025-03-12T16:31:51","modified_gmt":"2025-03-12T15:31:51","slug":"la-comunicacio-area-estrategica-de-lempresa","status":"publish","type":"post","link":"https:\/\/pich.bnfix.com\/ca\/la-comunicacio-area-estrategica-de-lempresa\/","title":{"rendered":"La comunicaci\u00f3, \u00e0rea estrat\u00e8gica de l\u2019empresa"},"content":{"rendered":"<section  class='av_textblock_section av-m81c8dqi-3f96f0321d39db404ab01511c7db4050 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong>La comunicaci\u00f3, \u00e0rea estrat\u00e8gica de l\u2019empresa<\/strong><\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-m849s42t-7941d2b86707f411caf78975b974e98b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: right;\"><span style=\"color: #78b64d;\">9 mar\u00e7, 2025<\/span><\/p>\n<hr \/>\n<\/div><\/section>\n<div  class='avia-video av-m81c8m9l-52e441f1ebea9b6541ac0fc250096403 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/sNLT4Q8o6hA'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"La comunicaci\u00f3, \u00e0rea estrat\u00e8gica de l\u2019empresa \u00b7 Entrevista a Toni Rodr\u00edguez d&#039;Interm\u00e8dia Comunicaci\u00f3\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/sNLT4Q8o6hA?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-m81c9bms-e4e0686486d0e98357c42b41d0049172 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Toni Rodr\u00edguez Pujol<\/strong>, un professional amb pr\u00e0cticament 40 anys de traject\u00f2ria al m\u00f3n de la comunicaci\u00f3 i president d\u2019Interm\u00e8dia, parla amb <strong>Valent\u00ed Pich<\/strong> sobre la import\u00e0ncia de la comunicaci\u00f3 a les institucions i recorda un dels seus lemes: \u201c<strong>sense respiraci\u00f3 no hi ha vida i sense comunicaci\u00f3 no hi ha vida intel\u00b7ligent<\/strong>\u201d.<\/p>\n<p>Explica la seva feina com a creador d\u2019opini\u00f3 p\u00fablica positiva dels seus clients mitjan\u00e7ant una comunicaci\u00f3 responsable i parla de la import\u00e0ncia de ser imaginatius per captar l\u2019atenci\u00f3.<\/p>\n<p>En cap cas no es pot mentir, assenyala, i en els temps actuals de desinformaci\u00f3 aconsella tenir en compte i apostar per les fonts d\u2019informaci\u00f3 fiables.<\/p>\n<p>Recorda que el m\u00f3n de la comunicaci\u00f3 ha canviat vertiginosament en les \u00faltimes d\u00e8cades, amb les xarxes socials coma principals canals,\u00a0 i que les empreses s\u2019han adonat que cal tenir una bona estrat\u00e8gia de comunicaci\u00f3 per ser a \u2018l\u2019esfera p\u00fablica\u2019, i que cal estar preparat per als moments de crisi.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":28103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,447],"tags":[1314,1315],"class_list":["post-28101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-ca","category-videos-ca","tag-comunicacio","tag-comunicacion-empresarial"],"_links":{"self":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts\/28101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/comments?post=28101"}],"version-history":[{"count":4,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts\/28101\/revisions"}],"predecessor-version":[{"id":28453,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts\/28101\/revisions\/28453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/media\/28103"}],"wp:attachment":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/media?parent=28101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/categories?post=28101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/tags?post=28101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}