{"id":32987,"date":"2026-06-14T22:13:35","date_gmt":"2026-06-14T21:13:35","guid":{"rendered":"https:\/\/pich.bnfix.com\/?p=32987"},"modified":"2026-06-14T22:13:35","modified_gmt":"2026-06-14T21:13:35","slug":"que-poden-aprendre-les-pimes-de-gaudi-innovacio-sostenibilitat-i-visio-empresarial","status":"publish","type":"post","link":"https:\/\/pich.bnfix.com\/ca\/que-poden-aprendre-les-pimes-de-gaudi-innovacio-sostenibilitat-i-visio-empresarial\/","title":{"rendered":"Qu\u00e8 poden aprendre les pimes de Gaud\u00ed? Innovaci\u00f3, sostenibilitat i visi\u00f3 empresarial"},"content":{"rendered":"<section  class='av_textblock_section av-mpz9exrd-8e3b5f15497f7283223d6867cb12d032 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: right;\"><span style=\"color: #78b64d;\">4 de junio, 2026<\/span><\/p>\n<hr \/>\n<\/div><\/section>\n<section  class='av_textblock_section av-mpz9fil0-16faf162b585abb0171ca0ec5b612569 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Qu\u00e8 poden aprendre les pimes de Gaud\u00ed?<\/h1>\n<h2>Innovaci\u00f3, sostenibilitat i visi\u00f3 empresarial<\/h2>\n<\/div><\/section>\n<div  class='hr av-1dfamt7-4869899a27a1578d83aefc15fddec1e0 hr-default  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mqe4dg80-d92988148f1459b14993f6aeae63d407 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span style=\"color: #78d64b;\">Xavier Villanueva, arquitecte en cap de la restauraci\u00f3 de la Casa Batll\u00f3: \u201cHi ha un abans i un despr\u00e9s de l\u2019obra de Gaud\u00ed, era un vanguardista\u201d<\/span><\/h4>\n<\/div><\/section>\n<div  class='hr av-pnbqe3-acdda0d11f3a3171c80ccbf94c105664 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-video av-km5j0b-630a89cf7d2d21f597dd8f4eca20a4a5 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/7Nq4MSzJiIw'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Qu\u00e8 poden aprendre les pimes de Gaud\u00ed? Innovaci\u00f3, sostenibilitat i visi\u00f3 empresarial\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/7Nq4MSzJiIw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mpz9goxi-7142873b92c2b4e071ec395f9c68aea2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Xavier Villanueva \u00e9s al capdavant de l\u2019equip de restauraci\u00f3 e la Casa Batll\u00f3, un edifici que coneix des de fa 30 anys, i amb llarga experi\u00e8ncia en la recuperaci\u00f3 d\u2019edificis i monuments hist\u00f2rics a casa nostra.\u00a0 Coincidint amb el centenari de la mort d\u2019Antoni Gaud\u00ed i de la visita del Papa per beneir la torre de Jes\u00fas de la Sagrada Fam\u00edlia, Villanueva parla amb Valent\u00ed Pich d\u2019aquesta figura \u201cque sempre genera expectativa i sempre ha estat singular\u201d, un artista al qual es dif\u00edcil situar, fins i tot, en el Modernisme, \u00e8poca en la qual va coincidir.<\/p>\n<p>Villanueva recorda la capacitat de Gaud\u00ed de gestionar els diferents equips de professionals que treballaven a l\u2019obra, de con\u00e8ixer i treballar els diferents materials&#8230; quant a la casa Batll\u00f3, l\u2019arquitecte explica les \u00faltimes actuacions fetes\u00a0 i les difer\u00e8ncies respecte altres obres de Gaud\u00ed, comen\u00e7ant pel fet que no es tracta d\u2019una obra nova sin\u00f3 d\u2019una reforma d\u2019un edifici existent. La reutilitzaci\u00f3 de materials que hi va trobar i la innovaci\u00f3 amb t\u00e8cniques constructives i estructurals in\u00e8dites fins aquell moment s\u00f3n altres difer\u00e8ncies: \u201cla casa Batll\u00f3 t\u00e9 solucions de ventilaci\u00f3 i d\u2019instal\u00b7lacions que avui encara no executem en els immoble i que s\u00f3n rabiosament vigents\u201d i sobre les quals val la pena fer divulgaci\u00f3 cient\u00edfica m\u00e9s enll\u00e0 de la part est\u00e8tica.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":33155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[447],"tags":[1762,1778,1727,1765,1782,1770,452,1763,1781,1783,1784,851,1726,1777,1728,1773,1780,1779,1766,1776,1771,1772,1767,1768,1774,1769,1775,1764],"class_list":["post-32987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos-ca","tag-antoni-gaudi","tag-arquitectes-catalans","tag-arquitectura","tag-arquitectura-catalana","tag-arquitectura-i-empresa","tag-arquitectura-modernista","tag-barcelona","tag-casa-batllo","tag-conservacio-del-patrimoni","tag-cultura-catalana","tag-edificis-emblematics-de-barcelona","tag-empresa-familiar-ca","tag-gaudi","tag-historia-de-larquitectura","tag-innovacio","tag-innovacio-arquitectonica","tag-innovacio-empresarial","tag-llegat-de-gaudi","tag-modernisme-catala","tag-neuroarquitectura","tag-passeig-de-gracia","tag-patrimoni-cultural","tag-patrimoni-historic","tag-rehabilitacio-arquitectonica","tag-rehabilitacio-dedificis-historics","tag-restauracio-de-patrimoni","tag-sostenibilitat-en-arquitectura","tag-xavier-villanueva"],"_links":{"self":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts\/32987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/comments?post=32987"}],"version-history":[{"count":7,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts\/32987\/revisions"}],"predecessor-version":[{"id":33283,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/posts\/32987\/revisions\/33283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/media\/33155"}],"wp:attachment":[{"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/media?parent=32987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/categories?post=32987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pich.bnfix.com\/ca\/wp-json\/wp\/v2\/tags?post=32987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}